I'm Alicja Szaraniec, a Dubai-based B2B tech GTM and sales strategist, leadership workshop facilitator and executive coach, and a former LinkedIn Sales Director who has led teams across Europe and the Middle East. I build go-to-market systems that win new markets, fully remote, and run workshops that develop the leaders who have to deliver them.
For B2B tech and SaaS founders, scaleups and commercial leaders entering a new market.
Live session, in the room
For HR, L&D, CEOs and programme organisers developing leaders in any function.
International expansion is where most companies fail. I have done it across Europe and the Middle East, for LinkedIn, Oracle and Pluralsight. In the GTM Execution Program I build it with you, not for you, so the system keeps working after I leave.
Fully remote · 6 months · English or Polish
Prioritise markets before you commit people and budget.
Who to sell to, why they buy, and how to reach them.
Across Europe and the Gulf, so you know which opportunities are real.
Discovery, objections, demo flows. 50 to 75 pages, all documented.
Bottoms-up, with velocity metrics and conversion tracking.
Market priorities, localisation, and who to hire in each region.
I stopped guessing and started operating. …Every single week I left with a concrete 'what to do' list - and every single week she'd open by asking, point by point, what happened. No hiding. It kept me honest and it kept me moving.
Alicja has a sharp understanding of how decisions really get made inside large corporations, and that perspective is invaluable for any founder who needs to sell into enterprise.
Workshops, offsites and strategy sessions for managers and leadership teams in any function, plus LinkedIn training for organisations. In person in the UAE, Poland and Europe, or online.
The workshop was full of practical tips and concrete examples showing how to stand out on the platform and how to use LinkedIn to build your credibility and professional visibility. Alicja's message was clear, creative and grounded in her many years of experience working with LinkedIn and international teams.
Fundacja IDYLLAafter a LinkedIn personal branding workshop · translated from Polish
It was incredibly useful for our members and we received several requests for additional workshops with Alicja.
Sessions and talks delivered for
Who really makes buying decisions in the UAE, how Gulf sales differs from Europe, whether you need local presence, and the mistakes that cost companies a year.
Read the article New marketsWhy the relationship gets you the first deal in a new market, and a system is what makes the market repeatable.
Read the article Sales leadershipMost pipelines don't fail because the deals are bad. They fail because nobody asked the uncomfortable question early enough.
Read the articleShe ran the business like a true sales leader: clear GTM, smart coverage, clean operating rhythm, and a forecast I could trust. …Under her leadership the team landed seven-figure wins with flagship banks and industrials in UAE/KSA and turned them into repeatable plays.
I learned from her every step of the way not only about business strategy and leadership, but also about resilience, balance, and how to lead with heart.
One method, whether we are building your go-to-market for a new country or running a workshop for your leaders. I work with 8 to 10 clients at a time. Directly with me, no junior consultants.
An honest look at what is really happening: in the team, in the leader, or in the growth plan. What has been tried, and what has to change.
Built for your context, never off the shelf. A workshop around your people's real situations, a coaching plan, or a playbook.
I facilitate the room, coach the leader, or build alongside your team. Hands-on, not advice from the side.
I don't disappear after the deliverable. We embed the habits that keep your leaders, and the results, moving after I leave.
Whether you are planning an expansion or a workshop, let's spend 30 minutes finding out what would help most, and whether I'm the right person. Calls run over video, in English or Polish, from Dubai or wherever you are.
Pracuję po polsku i po angielsku. I work in Polish and English.
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