B2B Sales Systems. Europe & the Middle East.

Your pipeline looks healthy.
Your forecast is a guess.

I build sales systems that close the gap. For B2B tech companies expanding across Europe and the Middle East, I am the GTM bridge between both markets.

Experience built at:

LinkedIn Oracle Pluralsight
Alicja Szaraniec, B2B sales advisor and GTM specialist based in Dubai

Dubai · Warsaw · Prague · Dublin

Is this you?

Founders

You've closed the first customers yourself. Now you need a system that works without you in every deal.

Sales Leaders

Forecasts are a finger in the air. Your pipeline reviews feel like negotiations. You need a process, not more pressure.

Scale-ups entering new markets

You're moving into Europe or the Gulf. You don't know which plays work where. I do.

Four ways I work with clients

GTM Execution Program

You have a product and ambition but no repeatable sales motion. We build the full system together: ICP, playbook, pipeline process, and forecast model.

See the program

Sales Leadership Coaching

You're managing a team but you're still closing deals yourself. We work on the mindset, systems, and rhythms that turn you into the leader your team actually needs.

See the coaching

LinkedIn Social Selling Workshops

Your team is invisible on LinkedIn. Half-day or full-day workshops that turn profiles into pipeline.

See the workshop

Executive Coaching

You're performing. But something is holding you back. One-to-one sessions focused on clarity, confidence, and the next level of your career.

See the coaching

How we work together

I work with 8 to 10 clients at a time. Directly with me, no junior consultants.

Diagnose

We start with an honest audit of where your sales system is breaking. ICP clarity, pipeline quality, team capability, process gaps.

Design

I build a custom plan. Playbook, forecasting model, CRM structure, hiring profile, or coaching framework, depending on what you actually need.

Deploy

We implement together. I work alongside your team, not just advise from the side.

Sustain

I don't disappear after the deliverable. We embed the habits and rhythms that keep the system running.

Ready to build something that actually works?

I take on 8 to 10 clients at a time. If you're serious about fixing your sales system, let's spend 30 minutes finding out if we're a fit.

Pracuję po polsku i po angielsku. I work in Polish and English.

Book a 30-minute strategy call

Let's talk

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