10+ years · LinkedIn · Oracle · Pluralsight

The Three Things That Changed My Career

Sales execution. LinkedIn from the inside. Certified coaching. Most people have done one. I've done all three.

Dubai · Warsaw · Prague · Dublin

Why I do this work

I started at Oracle making hundreds of cold calls a day. I worked my way up through every role — Account Executive, team lead, regional director — across Central and Eastern Europe. Later I led Europe and Emerging Markets at Pluralsight and the Learning business at LinkedIn MENA. I know what it takes to build a sales team from scratch and keep it running under pressure.

The second thing that shaped me was LinkedIn from the inside. I didn't learn social selling from a course. I ran the business. I saw exactly what drives pipeline, what gets ignored, and why most companies leave enormous opportunity on the table.

The third piece was becoming a certified executive coach. Because I've seen what stops leaders — not lack of strategy, but the beliefs and blind spots they can't see in themselves. I went through that transformation personally, and I now bring it to every engagement.

Today I work with B2B tech companies expanding across Europe and the Gulf. I am the bridge between both markets — someone who understands the culture, the buying behaviour, and the sales motion required on both sides.

Career

My Journey

Built sales teams at global tech companies

Oracle to LinkedIn to Pluralsight to LinkedIn MENA. I've built teams from scratch, turned around underperforming regions, and scaled sales across multiple markets. This isn't textbook knowledge — it's battle-tested execution.

Scaled across Europe and the Middle East

International expansion is where most companies fail. I've done it successfully across dozens of markets. I know which plays work in Europe, which need adapting for the Gulf, and how to build teams that can execute in both.

Led LinkedIn's Learning business in MENA

I didn't just use LinkedIn — I ran part of the business. That experience gave me an inside understanding of what actually works for B2B social selling, and what most companies still get wrong.

Became a certified executive coach

My own coaching experience changed how I led. I had blind spots I couldn't see. Coaching gave me clarity, confidence, and the self-awareness to become a better leader. I completed formal certification because I wanted to do this work properly.

How I work

What makes my approach different

Real execution, not theory

Every playbook and framework I bring comes from years of doing the work. I've been in the seat you're in.

Hands-on, not advisory

I work alongside you. We build systems together. I implement, not just recommend.

Europe–Middle East bridge

Most GTM advisors know one market. I know both. If you're expanding across these regions, that difference matters.

Mindset and tactics together

I work on both what to do and how leaders think. Strategy without self-awareness only gets you so far.

Limited client roster

I work with 8 to 10 clients at a time. You get my full attention. Not a junior consultant, not a template.

LinkedIn from the inside

I ran LinkedIn's Learning business in MENA. I know the platform from both sides of the wall.

In the world

Featured

Alicja Szaraniec speaking on a panel at an industry forum in EMEA

Panel Discussions

Speaking on B2B sales, GTM strategy, and leadership at industry forums across Europe and the Gulf.

Alicja Szaraniec facilitating a LinkedIn social selling workshop in London

LinkedIn Workshops

Half-day and full-day sessions turning sales teams into visible, pipeline-generating professionals on LinkedIn.

Corporate Training

Sales enablement and leadership development sessions for teams across EMEA.

Want to work together?

I take on 8 to 10 clients at a time. Book a 30-minute call and let's find out if we're a fit.

Pracuję po polsku i po angielsku. I work in Polish and English.

Book a 30-minute strategy call