Panel Discussions
Speaking on B2B sales, GTM strategy, and leadership at industry forums across Europe and the Gulf.
Dubai · Warsaw · Prague · Dublin
Why I do this work
I started at Oracle making hundreds of cold calls a day. I worked my way up through every role, Account Executive, team lead, regional director, across Central and Eastern Europe. Later I was a Sales Director at LinkedIn, leading a team in Dublin covering CEE. I was Senior Director at Pluralsight, leading Europe, Africa and the Middle East. And in Dubai I led a team in LinkedIn's MENA office and headed LinkedIn Learning for MENA. I know what it takes to build a sales team from scratch and keep it running under pressure.
The second thing was leading people. My teams were made up of people from more than 20 cultures, and you cannot lead that with one playbook. I promoted many people from individual contributor into leadership, and I acted as a sponsor for women, inside and outside my own organisation. That is where my leadership workshops come from.
The third thing that shaped me was LinkedIn from the inside. I didn't learn social selling from a course. I headed LinkedIn Learning for MENA. I saw exactly what drives pipeline, what gets ignored, and why most companies leave enormous opportunity on the table.
The fourth piece was becoming a certified executive coach. Because I've seen what stops leaders. Not lack of strategy, but the beliefs and blind spots they can't see in themselves. I went through that transformation personally, and I now bring it to every engagement.
Today I specialise in go-to-market for B2B tech companies. I build the sales system that wins in new markets across Europe and the Gulf, fully remote, through my GTM Execution Program. And I develop the leaders who have to run it, in any function, through leadership workshops, offsites, executive coaching and LinkedIn training. I build the sales systems, and the leaders who run them.
